Elad Schor

Strategic Partnerships Lead at Google (US)

Elad is a Strategic Partnerships Lead for media and creative agencies helping steer their big-bet alignment with Google & YouTube's ecosystem. Here at YouTube, we're seeing a fundamental shift in how brands connect with audiences, and we want to help you navigate it. YouTube is at the very heart of the creator economy, and we're not just a platform for ads anymore. To really succeed here, brands need to embrace content creation, just like the creators who thrive here. We're talking about engaging Gen Z, who are a huge part of our audience, and reaching people across all their digital behaviors. We've got the tools to help you do this, from Shorts to live streaming, and we're seeing great results with AI-powered campaigns. There's a ton of opportunity in our Upfronts, whether it's sponsorships or YouTube Select, and we're here to help brands become a key part of the YouTube experience.