Didi Fraioli

Didi Fraioli is a Creative Director, storyteller, and digital native who thrives at the intersection of culture, content, and commerce. With over a decade of experience shaping campaigns for brands like Samsung, L’Oréal, American Express, The Gap, and Clinique, she specializes in breaking through the noise with bold ideas that move both consumers and business forward. 

A firm believer that the best creative work challenges convention, Didi has built and led teams across agencies, in-house brands, and startups, crafting everything from fully integrated 360 campaigns to disruptive social content. She’s as fluent in big-picture brand building as she is in the ever-evolving nuances of digital, and she’s always looking for the next opportunity to turn insight into impact. 

When she’s not helping brands find their voice, you can probably find her dissecting the latest cultural trends, launching passion projects, or debating the best ad campaigns of all time.