Clare O'Brien

Clare is an industry body veteran, having represented advertisers for seven years at ISBA (The Incorporated Society of British Advertisers) and prior to that, the digital ad industry for IAB UK. She is a media industry specialist and was ISBA's Head of Media until the end of '23 and has now taken on the role of Associate Media Advisor, working across a portfolio of projects including digital and data governance, retail media and is helping to establish ISBA's new podcast. Her background is pure media, especially its technologies and capabilities, and for many years she founded and jointly led one of the world's earliest content strategy consultancies, CDA (Content Delivery and Analysis).