Christiane Bertelli

Head of Glab, branded content area of Grupo Globo de Publicações at Editora Globo

Seasoned Communication, Content, and Marketing Strategist with 17 years of experience driving impactful results. Expertise in crafting compelling narratives and developing innovative campaigns that deliver measurable results. Industry accolades include a WAN-IFRA award for Best Branded Content, an ABERJE award for best Branded Content project in the country, and international recognition at the Native Advertising Awards. Established and scaled the content department, implementing a strategic team structure to drive growth and deliver exceptional results for brands. Focused on data-driven content solutions, integrating creative services and performance measurement to maximize impact and ROI. Led projects for clients in a wide range of segments such as Meta, Microsoft, Gerdau, Safra, Itaú, Petrobras, Nestlé, Einstein, among other major players.