Carol Matta

With over 17 years of experience navigating the dynamic realms of marketing, PR, and digital media, Carol Matta has held diverse roles across publisher, agency, and client landscapes. In her previous role as Senior Group Content Director at DMS, Carol took the lead in establishing and developing the content department with a strategic team structure. Her role focused on offering brands tailor-made content solutions fueled by data, creative services and measurement. Having collaborated with hundreds of clients across Middle East, Africa, and Egypt, Carol's expertise ensured that brand narratives not only cut through the noise but resonated distinctly.

Today, Carol holds the position of Growth Director at Mediaplus Middle East, the largest independent and partner-managed media agency in MENA. Her role focuses on developing and implementing comprehensive strategies to drive business growth while also identifying key content opportunities for brands, ensuring they stand out and resonate in a competitive market with precision.