Carol Matta

With over 17 years of experience navigating the dynamic realms of marketing, PR, and digital media, Carol Matta has held diverse roles across publisher, agency, and client landscapes. In her previous role as Senior Group Content Director at DMS (the digital arm of Choueiri Group), Carol led the establishment and development of the content department, creating a strategic team structure. Her focus was on delivering tailor-made content solutions for brands, powered by data, creative services, and measurement. 

Having collaborated with hundreds of clients across the Middle East, Africa, and Egypt, Carol's expertise ensured that brand narratives not only cut through the noise but resonated distinctly. Today, Carol continues to leverage her extensive experience to help brands drive growth, enhance content strategies, and stand out in the competitive digital and media landscapes.