Carlo Poss

After 10 years of work in Publitalia'80 (Mediaset Group), Carlo Poss enters the field of internet media, launching DoubleClick in Italy, becoming CEO. At the end of 2001, he manages the merger of DoubleClick's European media businesses with AdLINK Media AG. In 2009, the French Internet Group Hi-Media (now AdUX) takes over AdLINK and always appointed Carlo Poss in the role of Managing Director for Italy. From 2008 to 2013 he was elected President of FCP, the Italian Federation of all Sales Houses in Italy. In 2015 he launched a new project for AdUX Group, the Start-up Quantum, a native advertising platform, now the first native marketplace in the EU. Quantum is now part of Azerion, a Dutch multinational company of Media, Adtech and premium content. Azerion appoints Carlo Poss in 2019 as Country Manager for Italy - AdTech Partnerships and Azerion products for Publishers and Advertisers. During the summer of 2023, accepts a new challenge to lead the opening of the Italian office of the Multinational Group SunMedia , now EXTE. In the Italian market he is considered a great expert in media and digital advertising.