Beth Roehrig

I lead the branded content group for The Knot Worldwide's family of brands, including The Knot, The Bump and WeddingWire, overseeing the creative for advertiser campaigns across our websites, social channels, print magazine and more. Over the last 10+ years, I've led creative strategy for hundreds of brands in the fashion, travel, retail, beauty, finance, entertainment, and health & wellness space. My background in editorial and service journalism informs my ability to create content that's useful, engaging and well-designed, while aligning with the advertisers' goals.