Arif Durrani

Arif Durrani is an experienced creative leader on the international stage and a Director of the World Media Group. As head of Reuters Plus since September 2022, he leads the global studio at the heart of one of the world’s largest news agencies, building editorially focused creative teams with strong film production and design capabilities. He has sharpened Reuters Plus’ multimedia offering around expert thought leadership, with a particular emphasis on live location filming, docu-series videos and podcasts, bringing the combined sensibilities of a business journalist and documentary maker to every project. Before joining Reuters, Arif was the founding executive editor of Bloomberg Media Studios in Europe, the Middle East and Africa, where he expanded the focus beyond finance and capital markets to encompass FDI, technology, sustainability, mobility, travel and tourism. Earlier in his career, he was a well-known UK business journalist and commentator, serving as editor of Media Week and Media Editor at Campaign, and earning major industry awards for multimedia partnerships.