Anietie Udoh
Anietie Udoh is a creative marketing strategist with nearly two decades of experience in market research, brand positioning, strategy and implementation, advertising agency relations, and budget planning.
Throughout his professional journey, Anietie has managed successful integrated marketing communications, brand management, and PR campaigns for major brands such as Peak Milk, Three Crowns, Peak Chocolate, Peak Yoghurt, Opay and many more. His ability to infuse creativity into marketing strategies has led to successful campaigns.
Anietie has a knack for converting data into priceless market insights. In his current role as Divisional Director of Marketing Edge Publications, he provides incisive and intelligent market reports, providing brand owners and stakeholders with relevant marketing information necessary for informed decision-making. He dedicates himself to exploring and understanding the Nigerian and sub-regional African markets, uncovering invaluable insights that elevate brands to new heights.
In 2018, Anietie led the Marketing Edge team to New York Festivals International Advertising Awards, Loeries award, Cannes Lions international festival of creativity 2022 till date,following the appointment of Marketing Edge as one of the media partners to the high profile award event, marking a groundbreaking achievement as the first-ever Nigerian publication to be selected as a partner.
Under his leadership, Marketing Edge Publications plays a pivotal role in shaping and elevating brands. Through their insightful publications, brands and businesses have experienced direct and substantial impacts, leading to enhanced growth and market success.
His magical approach to marketing is a blend of insights, strategy and creativity, positioning him as a preferred choice of some prominent brands and agencies. He is not only a marketing expert but also a prolific writer whose skilful use of concise, thought-provoking punchlines captivates and inspires his readers.
Anietie is a graduate of Philosophy from the University of Lagos, and a member of both the Nigeria Institute of Public Relations (NIPR), and the Advertising Practitioners Council of Nigeria (APCON).