Anders Engbjerg Vinderslev -

Blog posts

Article

Marriott Hotels wins native advertising award with innovative Reddit campaign

Since being established in 1996, The Webby Awards have developed into one of the most prestigious annual ceremonies celebrating excellence on the I ...

Anders Engbjerg Vinderslev

720

Article

The New York Times makes some of the best native advertising. Here's why.

Since being launched in early 2014, T Brand Studio has provided a different take on native advertising. Different from the lots of sponsored articl ...

Anders Engbjerg Vinderslev

1503

Article

MMA: Mobile native advertising earns several times more attention than mobile banner ads

The interplay between mobile advertising and native advertising is gaining traction as internet users switch from desktop computers to smartphones ...

Anders Engbjerg Vinderslev

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Article

What is the Definition of Native Advertising?

What is native advertising exactly? How can you spot native ads when you see them?If you take a look around the internet and you will find that the ...

Anders Engbjerg Vinderslev

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Article

The Top 5 Examples of Forbes Doing Native Advertising

Forbes has a long and pioneering history of native advertising. For better. And worse.Under the catchy moniker AdVoice, Forbes introduced its first ...

Anders Engbjerg Vinderslev

783

Article

The native conundrum: How to measure the effect of native advertising

Last week, we published our report on the state of native advertising in Denmark. The gist of the report was that brands and advertisers expect to ...

Anders Engbjerg Vinderslev

704