Ana Beirão

Ana has been working for over a decade in the specialized area of branded content, having marketed and produced formats that have won various national and international awards for the biggest brands in the national landscape. From TV to digital, including print, she works to extract the maximum return of O+O visibility for advertisers' content strategies, ensuring the best fit in creativity, partnerships, and innovation. Since the beginning of 2024, she has held the position of Head of Branded Content at GroupM (Portugal), the media investment unit of the WPP Group, which combines the content units of Wavemaker, Mindshare, and Essence Mediacom.