Alex Koenig

Alex Koenig is an award-winning creative consultant and content strategist specializing in developing innovative brand narratives, high-impact marketing partnerships, and streamlined creative processes. With a deep background in strategy, brand storytelling, and production, Alex leverages data and audience insights to craft campaigns that not only engage audiences but drive meaningful business results. 

Alex has led teams at The New York Times, The Washington Post, ATTN:, POPSUGAR, and Elite Daily, shaping content strategies and creative executions for global brands such as Apple, Amazon, Google, Netflix, T-Mobile, and Disney, with a particular focus on entertainment clients. Beyond content development, Alex is passionate about optimizing workflows and implementing scalable processes that enhance collaboration and efficiency. Their expertise in translating brand objectives into compelling, insight-driven campaigns has earned recognition from Digiday, Webby, and OMMA awards.