award_medals

Native Advertising Awards

Acknowledging the best native advertising in the world!

Open for Entries Soon

What is Native Advertising Awards?

The Native Advertising Awards is presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 31 categories under the themes: organization, strategy, channels and formats. The Native Advertising Awards honor print and digital native advertising and is the largest international award program dedicated to native advertising.

Eligibility

The Native Advertising Awards is open to all media companies, brands, organizations, companies, agencies and studios engaged in producing native advertising. All entries must include work created and/or published in 2016/2017.

We accept entries that originate from any country in the world.

NB. Please note that sponsors of the Native Advertising Awards are not eligible in categories they sponsor.

Award Categories

 

Organisation

Native Advertising Agency/Studio of the Year (under 20)

Awarded to the small native ad agency/studio that has done a prestigious job creating great native advertising projects – projects that can serve as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the Agency/Studio has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Agency/Studio of the Year (over 20)

Awarded to the large native ad agency/studio that has done a prestigious job creating great native advertising projects – projects that can serve as an inspiration for the entire industry.

The jury look at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the Agency/Studio has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Marketer of the Year

We’re looking for the no.1 native advertising professional out there right now.

The one marketer who has proven that native advertising is here to stay, who has a rare set of skills that illuminates the potential in native advertising discipline, and has delivered results to brag about.

This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Brand of the Year

Did your brand shine bright by means of native advertising this year?
We’re looking for a brand that has understood the importance of being non-disruptive and relevant in their marketing efforts on paid platforms.

The jury looks at the brand’s overall performance over the past year, the creativity that went into the branding as well as the relevancy of the efforts – and it takes an even closer look at the business results that came from your native advertising activities.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.

Programmatic Platform/Network of the Year

Are you the programmatic platform that is doing a slightly better job in terms of delivering scalability and results for its customers? THE platform that delivers the best service and quality, and overall value for money?

If you are thinking ‘well that’s a no-brainer” on this one, the next step is easy… go submit your entry.

To be eligible for this award, the Platform/Network has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Native Advertising Platform/Network of the Year

Not all platforms are built equally. And some may be more accessible, more service-minded, more data-oriented, and more easily-integrated than others.

The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.

To be eligible for this award, the Platform/Network has to submit work in at least one more category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Strategy

Best Native Advertising Strategy

The award will go to the bullet proof native advertising strategy that excel on all parameters. From the creative and innovative production to the execution, distribution and promotion of the whole shebang. Not to forget the ROI – a pretty strategy is not enough, you have to be able to show that it was worth the investment.

Most effective Native Advertising Campaign

WARNING: Math ahead!
This award goes to a native advertising campaign with a business case so smoking hot and ROI numbers so enviable that the effectiveness holds true legacy potential.

Most creative Native Advertising Campaign

This is a call for all the wonderful native creatives and their best work.

We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.

Best integrated Program (Omni-channel integration)

Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result?

We’re looking for the best and boldest program out there that managed to make it all come together.

Best Mobile Strategy

Are you the proud owner of a non-intrusive mobile strategy that has resulted in high performance and an elegant adaptation of the opportunities of mobile.

If so, you should own this category.

Channel

Best Use of Programmatic

Are you the proud owner of a programmatic campaign that not only stood out in terms of creative content, but also excelled in terms of scalability and ROI?

If you are, your campaign could be a few clicks away from earning this prestigious title.

Best Use of Influencer

Some people have had great success building an audience on earned and owned media. And their audience could be leveraged by the right match of brand without seeming disruptive. You are that brand, and your influencer strategy was so successful that it calls for a nomination.

Best Use of Slideshare

You took a chance on Slideshare and brought this channel into your scheme of content distribution and promotion. And your bold move exceeded even your own expectations and proved the business case of this native ad campaign BIG TIME.

Here’s your chance to brag about it. Please do so!

Best Use of LinkedIn

Did you choose to use LinkedIn as a prominent part of your native advertising strategy? And did your choice of channel turn out to be a great success?

Tell us what you did, how you went about it, and the outcome.

Best Use of Facebook

Share your best Facebook campaign with us – the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.

Best Use of Instagram

Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five?
Your tasteful use of Instagram could be what’s earning you an award as this year’s best use of Instagram.

Best Use of Twitter

Did Twitter play a prominent role in your native advertising campaign, and did your creativity prove succesful in this channel?

Tell us what you did. What creative ideas and manpower were behind it, what was the output and in what way was it worth your while.

Best Use of YouTube

Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Natively speaking of course!

Let’s dive into your choice of channel, creative execution and ROI and see if that will earn you the award as the best use of YouTube this year.

Best Use of Print Media

Did you rock print media with your native advertising this year? Did you produce a piece so brilliant that the readers applauded it in a way that led to a closer brand-customer relationship? A piece so original, innovative and relevant that it may earn you the title as true print native ad pioneer.

You got the piece to brag about – we got the jury. Bring it on!

Best Use of AFP Broadcast

Moving pictures… and stories on screen. You brought your content ideas to broadcast and told stories so engaging that the viewer numbers and business results left no doubt about your success.

Best Use of Online Media

To click or not to click, that is the question.

Isyour online native advertising strong enough to intrigue online media users, relevant enough to get them hooked, and informative enough to even make them consume it through-and-through and share it around to their own peers?

If your native ad case encompasses an extraordinary audience experience, our jury is eager to take a closer look at it.

Best Use of AFP Web TV

Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience kept coming back for more and maybe even subscribed to the channel because of you?

And did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?

If you are nodding away, you should submit your work and have the chance to win the award for the best use AFP Web TV.

Best Use of Podcast

Have you taken on native advertising in the podcast medium and did you live to tell about it? I loved the disruptive listening experience… said no one ever!
So if you are the proud owner of a case of smooth native ad integration in a podcast that proved both relevant and effective, you should apply for this category.

NEW: Best in-app/in-game Native Advertising

In an effort to get visibility in the mobile arena your team has chosen native advertising via in-app or in-game and have received great feedback and results. The native value proposition was so well received that people couldn’t resist engaging with your ad unit. Through testing and/or optimization you’ve earned maximum results and return on your investment.

NEW: Best Use of Native Advertising in Virtual or Augmented Reality

Virtual reality (VR) and augmented reality (AR) have been all the rage the last few years. With it, a limited number of brands have been brave enough to launch native advertising campaigns in VR/AR environments. If you’ve braved this new frontier and had success, we want to hear your story. How was it successful and what where the challenges you overcame?

Format

Best Use of Infographic

Often, infographics make stats, facts and figures go down more smoothly and it can be a helpful choice of format to make complex and abstract topics more digestible and concrete.

And you managed to do just that this year. You made an infographic that did the trick – made complex matters seem more simple, and brought a better general understanding of an abstract matter to more people through beautiful graphic art.

Best use of video

Did you manage to produce and distribute video content that was so good that you are still riding the waves from your paid media efforts? Tell us how you managed to engage users and pulled of a great success story for future native advertising playbooks.

Best use of text

Sometimes carefully chosen words, sentences and storylines are all it takes to win over an audience. And copywriting is an art in itself.

If your pen worked wonders in a published article in a print and/or digital media and you managed to captivate, engage and excite your readers with your story, your work deserves to be honoured.

Best use of audio

Do you master audio as a means of getting your message across in a native way. Are the listeners actually listening to you – and do they keep listening?

Did you manage to rock the audio format in a way that left people wanting more of you, talk about you and engage with you in ways that has had a positive effect on your business? Tell us about it!

Best series of sponsored articles

You made not one… but several articles that took the reader on a journey of amazing storytelling built on topics and themes with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.

Entry Rules

 

Entry Fees and Payment 

  • Entrants pay €195 per entry. Entry deadline for 2017 is July 17th

Your entries are considered PENDING, and will not be eligible for judging until payment is received. You will receive a notification once your payment is registered in our system. Deadline for last payment is: July 21st.

 

Refunds

  • No refunds will be made once a submission is complete  
  • A submission that fails to meet the specifications requested in the above will not be eligible for judging and will be excluded without notice. No refunds will be made.

 

Deadline

Entry deadline for 2017 is July 17st.
 

Choosing Categories

You can submit entries in multiple categories if relevant. An entry fee for each category still apply. The jury reserves the right to alter your entry to fit the category, if needed.

 

The Jury

The jury is curated across nations and continents and counts relevant professional qualifications and skillset. Jury members are chosen on the basis of their experience in the field of native advertising. Jury members from agencies, studios, vendors, and platforms are not eligible for judging in categories where entries from their own workplace have been submitted. This rule will be honored at all times.

 

Return of Materials

All entries submitted to the Native Advertising Awards become the property of Native Advertising Awards and is likely to be used in a promotional context. If parts of your submission should not be disclosed to the public, please indicate this on the entry form by stating CONFIDENTIAL – DO NOT SHARE. Such requests will be honored.

 

In Case of Additional Questions?

For more information, contact NAI at hello@native-institute.com

The Native Advertising Awards Jury 2016

This amazing jury is curated across nations and continents and counts relevant professional qualifications and skill sets. Jury members are chosen on the basis of their experience in the field of native advertising, social media, content creation and media.

Chairman of the Jury

in-house content studio teams
Stephanie Losee
Head of Content at Visa

Stephanie Losee is the Head of Content for VISA. Previously she was the Executive Director of Branded Content at POLITICO, and before that, she was Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and spearheaded the launch of Dell’s news site, Tech Page One, which was recently expanded to become the brand front door for all of Dell. She is a former writer at Fortune and editor at PC Magazine.

The Native Advertising Awards Jury 2017

Jesper Laursen
Founder of the Native Advertising Institute

Besides from founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right, holds a great potential for getting your message across to the right people, at the right time, and in the right manner.

Currently, his company Brand Movers is hosting the biggest content marketing conference in Scandinavia called Clever Content, they publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work they with various brands and media on native advertising projects.

Susan Borst
Deputy Director, Mobile - IAB

At IAB, Susan leads the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.

Chad Pollitt
VP of Audience and Partner at Native Advertising Institute

Chad Pollitt is VP of Audience and Partner at Native Advertising Institute. Prior to that position he was VP of Audience and Co-founder of Relevance, a digital magazine, agency and event company dedicated to content strategy, promotion and marketing. He’s also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business.

A member of a Forbes Top 100 list, Chad authored “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets including Huffington Post, the Guardian and Social Media Today.

He has been creating profitable online campaigns for over 14 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

Melanie Deziel
Founder of the Overlap League

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

Dominik Grau
Chief Innovation Officer at Ebner Media Group

Dominik is an award-winning digital media executive and the Chief Innovation Officer of the Ebner Media Group. Ebner is a 200-year old privately held German media company with 80+ magazines and 40+ websites that reach an audience of 10 million readers in 11 countries.
During his career Dominik has won more than 15 global media awards and nominations for audience growth, digital media, tablet publishing, events, content marketing and social media.

Rebecca Lieb
Leading Industry Analyst on Native Advertising

Rebecca Lieb is an analyst, author and advisor. She covers content marketing, content strategy, and native advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Previously, Rebecca launched and oversaw Econsultancy’s US operations and later on worked as an analyst at Altimeter Group. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

Rebecca Lieb was one of the first to conduct and publish in-dept research on Native Advertising and she is a renowned keynote speaker on the topic.

Sam Slaughter
Vice President of Content at Contently

Sam is the Vice President of Content at Contently and an experienced freelance journalist and photographer. He has been responsible for content marketing campaigns and partnerships across the brand and media spectrum, including customers such as Coca-Cola, American Express, Forbes, UNICEF and Atlantic Media. Sam also runs Contently Media, which was nominated as ‘best new publisher’ by Digiday, and is Chairman of the Board of Directors for The Contently Foundation.

Hannah Meium
Director of Branded Content at Mashable

Hannah is Mashable’s Director of Branded Content. In this capacity, Hannah oversees the creative and strategic work Mashable does creating premium multi-platform content for its advertising partners. Prior to Mashable, Hannah spent 6 years at Madison Square Garden, creating content for the Rockettes including award-winning original content along with brand content integrations with The Colbert Report, Project Runway, NBC’s America’s Got Talent, TODAY Show and helped grow the Rockettes social community from 3,000 to 1.3 million. Before the Rockettes, Hannah was a copywriter and PR/Marketing person for Mrs. Meyer’s Clean Day.

Newell Thompson
SVP Sales & Marketing at Fabl

Newell Thompson is the SVP of Sales & Marketing at Fabl.

As the former VP/Marketing at Time Inc. he is an experienced media professional with nearly two decades in the publishing industry on his resumé. Newell has led native and custom content development and implementation across Time Inc.’s news and sports brands.

Under his leadership, this team launched the Fortune Knowledge Group, built a multimillion-dollar video business, built and monetized strategic partnerships with the National Urban League, Wounded Warrior, PGA TOUR ,Girl Scouts of America, and many others. Prior to his most recent stint at Time Inc., he worked with a social commerce start-up and consulted with a handful of early-stage technology companies, such as JagTag, Moontoast and DivX. Newell’s experience includes sales and marketing posts at Gannett, Condé Nast and National Geographic, as well as other positions at Time Inc.

Maria Marteleur
Head of Native Advertising at Dagens Industri

Maria Marteleur is the product owner for Native Advertising at Bonnier News, and responsible for native content at Swedens biggest daily newspaper, Dagens Nyheter and for the leading business newspaper, Dagens industri. Her journalistic and digital background at media houses such as SVT, Sveriges Radio and Expressen and as a Social Editor at Bonnier Tidskrifter led her to working with native advertising in 2014.

Hugo McCafferty
Native Editor at the Independent News & Media

Bringing together his experiences as a journalist and a marketer Hugo McCafferty has found his niche with branded content and native content in particular. Previously editor of Dolce&Gabbana’s online magazine, Hugo lived in Milan for 9 years before returning to Ireland to take up the role of Native Editor with the county’s number one news publisher. As Independent News & Media’s Native Editor Hugo has led the way with best-in-class branded content that sets the bar both at home and abroad. Across the written word, video, social and digital and print, Hugo brings all his experience and knowledge to bear on campaigns that always engage the reader and surpass the expectations of the brand. With newspapers in his DNA he is passionate about news in the digital age and believes native content is an important part of securing the future of the trusted, legacy media publisher.

Jamie Toward
Managing Partner at Karmarama

Jamie has been working with Brands for over 20 years, producing content to meet a variety of aims in a range of sectors. He’s worked in Content Agencies, Mobile Agencies, Media Agencies, Integrated Agencies and Publishers along the way producing and distributing content for some of the worlds best known brands. Jamie has been a judge at for the International Content Marketing Awards and the Association of Online Publishers Awards. In addition he’s participated as both keynote speaker and panelist at events such AdWeek Europe.

Jason A Miller
Global Content Marketing Leader at LinkedIn

B2B marketing experts aren’t supposed to take their strategic inspiration from The Clash, Kiss and Guns n Roses. They’re not supposed to deliver anecdotes and one-liners faster than a Motorhead guitar break. They’re not supposed to have that many tattoos.

In short, they’re not supposed to be Jason Miller.

If Jason doesn’t look or sound like a B2B marketer, it’s probably because he never planned on being a B2B marketer. After 10 years in the music business, he’s brought a unique approach to content and social media marketing at Marketo and LinkedIn, translating small budgets into proven ROI and helping other B2B marketers to do the same. His ideas, strategies and tactics aren’t just inspiring and entertaining – they’re proven to work on the frontline, helping break down and overcome some of the biggest challenges that marketers face today.

A prolific writer, commentator and speaker, Jason is now the global content marketing leader at LinkedIn, a professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking the ROI of social, he’s fuelling his rock n roll soul as an award-winning concert photographer. It’s a combination that brings a unique energy and a unique perspective to the world of B2B marketing: passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.

Tom Jenen
Chief Commercial Officer at Polar

Tom runs the global business of Polar, the branded content technology partner to some of the world’s largest premium publishers, including AOL, Telegraph (UK), News Corp, Condé Nast, Gannett, Fairfax Media, Nyheter24 Gruppen, Refinery29 and many others, helping them strengthen and build their direct-sold branded content business and much more.

Tim Cain
Founder of Digital First Media

Tim Cain is the Founder of Digital First Media providing insight and consultancy services to businesses mainly operating in the digital media space(Former Managing Director of The UK Association of Online Publishers).Tim is widely engaged in the digital media industry, having worked with many leading publishers, particularly on promoting the value of premium content to agencies, tech businesses, brands and other organisations.

Johannes Ceh
Journalist, Content Strategist and Consultant

Johannes Ceh is a trained journalist and content strategist who has worked with leading brands such as Sport1, Springer & Jacoby, BMW, Mercedes, Ogilvy and Havas. He is a consultant with a focus on the intersection of customer experience, digital culture and organisational development.

Dale Lovell
Chief Digital Officer at Adyoulike

Chief Digital Officer at Adyoulike – the European leader in native advertising. Successful track record in online start-ups and one of BIMA’s Hot 100 2015.
Prior to Adyoulike Dale was co-founder of Content Amp, a content marketing service that merged with Adyoulike in March 2014. Proven at building creative content businesses, nurturing start-up teams, content development, developing brand content strategy and promoting the benefits of online content to all businesses and brands.
An experienced content marketer, online editor, publisher and media professional. Experienced across the entire spectrum of online media with direct hands-on experience in numerous internet start-ups.

Gilad de Vries
Gilad de Vries
Senior Vice President of Strategy at Outbrain

Gilad de Vries is the Senior Vice President of Strategy at Outbrain. Gilad brings more than 20 years of experience in the digital media and technology fields. Before joining Outbrain, Gilad was Principal and VP of Digital Media at Carmel Ventures, one of Israel’s top-tier venture capital firms, where he was highly engaged in Carmel’s investments in digital media, Internet and mobile startups.

Morten Saxnaes
Head of Brand Activation and Social at & Co.

Online marketing and communications professional, working with digital strategy, new media and product innovation

Morten is a reknowned digital expert in the Danish marketing industry working for the awardwinning content agency, & Co. He also stars as a media consultant on national Danish TV where he covers everything from Snapchat and Harlem Shake, to Facebook privacy issues and the rise of the sharing economy.

Jackie Bernstein
Deputy Editor of Branded Content at Bustle

Jackie Bernstein is the Deputy Editor of Branded Content at Bustle. Over the past year, she’s served as the creative lead of Bustle Studios, which has grown from a two-person operation to a full-fledged content studio that works with a diverse portfolio of advertisers.

Jacob Holst Mouritzen
Director of Communication and Marketing at Mindshare Danmark

Jacob is a skilled strategic mind with a creative heart and impressive credentials to show. He has recently been awarded one of Denmark’s top business talents and is frequently used as an expert by the Danish press.

Magnus Hultman
Co-Founder and CEO at Strossle

Magnus is the CEO and co-founder of Strossle, a company using artificial intelligence to personalize the media experience and increase traffic to content and native ads.
Strossle is one of Swedens fastest growing tech companies with offices in seven countries. Before launching Strossle, Magnus was the founder of online video network Smartclip Nordics, InSkin Nordics and VP Sales of video ad serving company Videoplaza.