Keynote: Where does great content come from? How to Borrow From Newsroom Best Practice to Keep Audiences Engaged

07 Nov 2018
14:55 - 15:35
Alexander 1+3

Keynote: Where does great content come from? How to Borrow From Newsroom Best Practice to Keep Audiences Engaged

As more marketing money moves into content marketing, brands and advertising teams must embrace a newsroom’s mentality and rigour, both in the execution of world-class content and in making programmes of content that audiences will want to share. But what is newsroom mentality and rigour, and how can you help your brand or your advertisers truly to “think like a publisher”? With 21 years at the top of elite newsrooms, and now almost a decade of helping brands to embrace journalism, Adrian Michaels has the unusual and unique experience to explain all. What you will learn:
  • How to build a brand newsroom that never runs out of ideas
  • The crucial differences between marketing and content marketing
  • The key external inputs that keep every content programme thrilling to audiences