Goals and objectives
Through the “Your personal finances” campaign Nordea wanted to increase the focus on Danish people’s personal finances, especially focusing on topics such as investments, savings, and spending as well as optimization of these.
By tapping into the everyday life of the Danes with native advertising based on relevance, engagement and high quality, the objective of the sponsored article series was to turn irreversible, difficult, confusing, and for some; boring topics within personal finances into something interesting, comprehensible and applicable.