Goals and objectives
Research showed that almost 30% of Croatian residents are regular smokers which puts Croatia at the top of Europe’s smoking list. Pliva, one of the greatest pharmaceutical companies in the world, wanted to raise awareness about a critically increased number of smokers. Since pharmaceuticals can’t advertise their products directly, Pliva approached “Healthy Cow”, the top portal in Croatia about health and healthy lifestyle. Together we started an awareness campaign to smoke the smoking habit out of Croatia.