Goals and objectives
For the entire 2022 season, the renowned Danish amusement park Fårup Sommerland embarked on a mission to captivate the attention of Danish families and inspire their vacation plans throughout the year. At the heart of this campaign lay the ambition to create both awareness and excitement around their brand-new roller coaster, The Phoenix.
Beyond showcasing the exhilarating rides and attractions that await, Fårup Sommerland aimed to establish itself as a premier family-friendly vacation destination, catering to the interests of both adults and children. Furthermore, the park sought to bolster its newsletter subscriber base, enabling them to directly connect with potential visitors through targeted mailers in the future.
To achieve these objectives, Fårup Sommerland partnered with Ekstra Bladet, Denmark's leading tabloid news site, to execute a captivating Native Advertising campaign. This strategic alliance leveraged Ekstra Bladet's extensive readership and the credibility of its branded content platform, Ekstra Bladet Brand Stories.
The Native Advertising campaign seamlessly integrated Fårup Sommerland's messaging into the editorial landscape of Ekstra Bladet, effectively blending brand promotion with authentic storytelling. This approach resonated with the target audience, enhancing brand visibility and generating significant interest in the park's offerings.
The campaign's success was evident in the surge in newsletter subscriptions, demonstrating Fårup Sommerland's ability to capture the imaginations of Danish families and establish itself as a must-visit destination for unforgettable family experiences.
By combining the power of Ekstra Bladet's reach with the allure of its Native Advertising platform, Fårup Sommerland successfully executed a campaign that captivated Danish families and solidified its position as a leading amusement park destination.