Goals and objectives
Several years ago Delivery Club launched its app for food delivery from nearby restaurants. Unfortunately, the selection was very narrow and one could find only pizza and sushi stores there. Progressive audience downloaded the app, checked it out, didn’t find what they were looking for and forgot about it.
In 2017 Delivery Club changed completely, they broadened their range by inviting hip and trendy restaurants to appear in the service.
The challenges were:
- to convince the progressive audience to come back to the service and use it once again,
- to change the image of the brand and convince the audience that Delivery Club knows their needs and food preferences: It’s not a pizza app anymore, it’s a service that can deliver delicious food from restaurants to your door.