Goals and objectives
SMB companies often perceive office equipment only as an expense item. After a sharp jump in exchange rates in 2014, many companies froze their spending on new equipment. It was important for us to show them that these are not expenses, but investments that would help their business become more efficient.
Modern IT technologies and products, in particular, Ricoh printing equipment, help service clients faster and make workplaces more comfortable. Our task was to change the perception of IT technologies in the SMB environment by demonstrating that insufficient introduction of modern solutions hinders the development of their business. However, we know that the manufacturer's recommendations are less effective than the words of a third party. That is why we approached the clients of SMB companies.