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Why British Council Chose Barış Özcan to Educate Turkish Youth About Stephen Hawking: A Case Study on Influencer Marketing

Goals and objectives

Our client British Council wanted to launch a native influencer campaign to promote studying in UK for their Turkish audience. Our main objectives were: 

  • Let people know about what makes Britain GREAT and how it is to live and study in UK 
  • Drive traffic to website which offers various content about living and studying in UK 
  • Increase user engagement 
  • Reach the target audience on the right platform with proper content

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