Goals and objectives
Every year, C&A Belgium distributes a commercial leaflet in all its stores, promoting the new spring collection. This magazine is created in C&A’s headquarters in Germany and simply translated in Dutch and French for the Belgian stores.
In 2020 C&A Belgium wanted to create their ‘own’ campaign, adapted to the Belgian market and incorporating a more creative, storytelling approach: commercial impact through journalistic quality.
Having worked successfully with Roularta Brand Studio many times before for smaller one-off native projects, C&A chose to work with Roularta to create this major storytelling campaign together. A campaign featuring only real people talking about real celebrations in their personal lives. And of course captured in C&A outfits.