Goals and objectives
When high-end fashion webshop Wakakuu launched their new collections for fall 2018 they wanted to reach out in a effective way, Wakakuus vision was to attract customers for their landing-page with the new fall-collections.
For the consumer the relevancy mainly focused on the shopping-experience and having the opportunity to purchase curated fashion at a great discount. Since the icons posted pictures of their chosen garment the followers also received niche and curated fashion-posts.