Goals and objectives
Novavax campaign objectives included building awareness and consideration of its vaccines across the US and abroad. As an industry leader combining science and passion, Novavax has created multiple vaccines to prevent serious infections.
As a trusted global news organization committed to educating readers and helping them make better informed decisions, Novavax partnered with Guardian Labs for the opportunity to highlight the many accomplishments they have made across the globe, ultimately helping them gain a spotlight in an already crowded field.
Our campaign titled "Vax Facts" comprised two content pieces for the brand including original illustration to ensure an evocative visual punch.
The first "Infectious diseases and vaccines: a brief history" was a fully immersive timeline that educated our readers on the history of vaccines dating back to 400 BC.
The second piece "The global future of vaccines" was a feature article that provided a retrospective on the important role vaccines have played in global health as well as a look at the pivotal role they continue to play now and in the future. Highlighting testimonials from doctors and researchers, the article illustrated how the biotech company, Novavax, has contributed to the global fight against infectious diseases.