Goals and objectives
1 in 4 Danish women aged 30-75 suffer from incontinence.
But as this is still taboo for many women, a large number never speak up about it.
Half of these women use period liners instead of the one product that supports incontinence: TENA.
With this campaign, we wanted to break the taboo around the issue of incontinence by starting an online conversation…
… and make women aware that TENA can help them.
Native advertising was the perfect fit for TENA, as the aim was to push for societal change to the topic.