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Goals and objectives
Unibet wanted to tie bonds with new and existing betting clients with the aim to be the go-to destination for sports betting in Sweden. Using Unibet’s Hemmaklubben, a loyalty program that splits a sum of money between the 32 elite clubs of Allsvenskan and Superettan based on Unibet clients’ chosen favorite clubs, we wanted to connect the content to a strategy…
Engaging with supporters of the biggest sport in Sweden - football - was the key to success for this campaign. We wanted to attract their attention using content that sparked true interest - through the passion for their teams. In doing so, the objective was to improve and build relationships between Unibet and their customers and to improve Unibet’s commitment to the two Swedish elite football leagues.