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What Led UBS to Achieve 13 Million Social Engagements with Sustainable Investing Campaigns

Goals and objectives

The challenge was to help UBS establish thought leadership in these two industries: Automation and Robotics, and Impact Investing. UBS needed publishing partners to help tell the stories that their own content doesn't and to distil complicated information into accessible formats. It was important that the content utilize existing UBS content wherever possible to make that connection, and ultimately drive awareness of the bank. Additionally, UBS wanted to drive the following communication objectives: 

  1. Create a positive perception of UBS as a brand 
  2. Position UBS as a thought leader and expert in financial services 
  3. Humanize the bank 
  4. Modernize the bank 
  5. Differentiate the bank