Goals and objectives
For years, the Far Cry series has been an awaited release among all gaming fans and the fifth rendition was one of the most awaited due to the new storyline.
Ubisoft wanted to create hype and excitement around the new game and have the fans experience the full Far Cry world. Ubisoft also wanted to penetrate the gaming market in the Nordics with this game, thus reaching out to Gonzo Media with a task: entering the game into the minds of young Nordic gamers in Denmark, Sweden and Norway.
The objective was to make an entertaining and different campaign, which was equally effective in achieving a high reach while still striking a chord in the gaming world and among fans.
For Gonzo Media, it was therefore paramount that the campaign activities were equally focused on both new and experienced gamers, people who had never played the game and hardcore fans of the franchise.
Thus, Gonzo Media and Ubisoft developed a concept, which operated within the known parameters of popular trends among the YouTube gaming influencers – the gameplay – but this time with a huge twist, which would have the viewers in an action-packed grip through the videos and campaign.