Goals and objectives
We use Microsoft Office for work and studies, there is no question, that we know how they can help us with work tasks. Microsoft Office has a subscription package for individual users (Home), that you can have at home and… why would you need these applications back at home? What kind of problems they might solve?
Our objectives were to inspire users to use Microsoft Office in their everyday lives, thus creating an intention to download the products and buy a “Home” option subscription.