Goals and objectives
The objective of this case was to promote Taffel Chips in a different way, so our readers would connect Taffel Chips with Christmas. Christmas is one of the holidays in Denmark, which is full of traditions, however, traditions can differ vastly from one region of the country to another. Therefore, it was natural for us to map the different traditions through a questionnaire that examined different customs that comprise Christmas in Danish homes. And of course, the campaign comprised a follow-up article that showed the findings of the questionnaire containing an infographic.
The involvement of our readers in the campaign and participation in the questionnaire was through the roof from the beginning to the end both on our own sites and through social media. With over 100,000 views of our native content, a time spent on site of almost 3 minutes and over 31.000 readers completing the questionnaire containing 20 questions, is an expression that the Danish people really want to engage with unique and different content - even though the product behind the content might not be the most sexy in the world.