Goals and objectives
Hyundai Motor Europe and Dutch NGO Healthy Seas approached BBC StoryWorks with a vision to promote their partnership and shared values around sustainability and ocean conservation.
Amongst positioning Hyundai as a leader in sustainable production techniques, one of the key objectives was to educate audiences around the facts of ocean plastic pollution. The goal was to shine a new light of hope on an overwhelming situation and provide audiences with a crucial message on the economic benefits of a circular economy for small fishing communities and the fishing industry as a whole.
The backbone of this project tied in perfectly with the BBC's commitment to sustainable practice both on-screen and off. A primary goal of this project and a mandatory condition for any content production was that it must be carbon neutral across the board. By calculating our predicted carbon footprint from early emails and zoom calls during development right the way through to location filming and postproduction, we created an action plan for all involved to reduce, track, and offset all emissions.
The project was for both public consumption and for a live audience of industry leaders worldwide.
Key goals:
Brand: position Hyundai as a progressive industry leader in sustainable practices.
Product: feature Hyundai's new EV range, Ioniq5, as a sustainable choice.
Statement: Hyundai is committed to driving change at an industrial level to create circular economies.
Impact: drive awareness amongst the general public, fishing industry and automotive industry.