Goals and objectives
When beauty product-company Swiss Clinic launched in Sweden Nyheter365 was contacted to help with the marketing campaign. The focus and key was to get a positive return of investment (ROI) so the company could make profit.
”We have tested several players, especially in Norway, but also in Sweden, without coming near a positiv ROI. What was common with these players was that they didn’t quite understand conversion — they only focused on CTR and clicks — not optimized at all towards ROI/sales. In this regard Nyheter365 has been very unique.”
Fredrik Kristensson, Chief Growth Officer (CGO) / Co-founder, Swiss Clinic