Goals and objectives
Berghs School of Communications had tried a number of different marketing strategies to increase the number of applicants over the years. In spring 2017 they skipped everything else to do just one thing: a native campaign with KIT – on Facebook.
KIT is a new, Swedish publisher who publish our editorial and commercial content primarily on social platforms. Berghs had seen our work on Facebook and liked it and wanted to try out KITs unique way of working with data and social media.
We agreed that a native campaign on Facebook would most likely be the most effective way to get the message out to the target group and still keep a tight budget.
Berghs goal was simple: to get more applicants than ever to their programs. They also wanted to reach outside their usual bubble in the Swedish media world and get other people talking about Berghs.