Goals and objectives
The three regions in Ireland we had to promote were the Wild Atlantic Way, the Lakelands and Ireland’s Ancient East. We looked to develop multimedia native content for Fáilte Ireland that would showcase the best Ireland has to offer as a tourist destination across the three regions, The Wild Atlantic Way, The Lakelands and Ireland’s Ancient East. Using our multimedia native article format we developed a number of engaging stories, told from different points of view. The aim was to tell stories in an experiential way and to use as many different digital elements as possible.