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Why Integrating Content Marketing into Newsletters is a Winning Strategy for Financial Brands

Goals and objectives

To promote the MyLIFE content platform provided by the BIL (Banque Internationale à Luxembourg), Maison Moderne designed a native advertising feature within the newsletter of their flagship publication Paperjam.
Twice a week (Tuesday and Thursday), a perfectly integrated insert in the Paperjam newsletter highlights the platform’s content.
This native advertising strategy completes a content marketing ecosystem, with Maison Moderne at its center creating the majority of the platform’s content.

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