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Why Triglav, Zdravstvena Zavarovalnica Opted for Sponsored Content to Drive Awareness and Sales

Goals and objectives

Triglav, Zdravstvena zavarovalnica is a Slovenian health insurance company and a subsidiary of the Triglav Group, the leading insurance-financial group in the Adriatic region and one of the leading groups in South-East Europe, with headquarters in Slovenia.

With the series of sponsored articles that we started to produce in May 2016, and continue to issue every month, our main objectives are to raise awareness about the risks and current issues regarding health, to raise awareness about the relevance of the insurance offered by Triglav, Zdravstvena zavarovalnica, and to influence the customer’s decision to buy the proper insurance.