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Goals and objectives
There was always a considerable gap between the younger and older generations. Cedevita is the most popular vitamin drink in Croatia and has been around different generations for half a century. They wanted to put classic stereotypes about young and old to the test once and for all.
Together with the greatest Croatian YouTube network JoomBoos, which deals with the young generation every day, knowing their every need, trend and desire, they mixed a refreshing and original content idea for all generations which gave youngsters and elders a chance to walk in each other’s shoes.