Goals and objectives
Following on from the incredible success of season 1 of Follow the Food this AFP, in partnership with Corteva Agriscience, aimed to build awareness of the brand and position them as a global leader in decision and policy making in food, farming, and agriculture.
The objective was to engage the general public through a topic that affects us all, food.
The focus for this season was to showcase the use of technology to tackle the food crisis caused by the global pandemic.