Goals and objectives
Currently, there is just one HONGQI dealership in Norway. And there are two local Facebook groups with over 5,500 members formed by Norwegian automobile owners. The amount of brand awareness is poor. In this circumstance, we shall begin with the following three points: Change the current quo, boost the brand's appeal in Norway, and create relationships with existing automobile owners.
- Enhance the brand's image abroad by combining the hottest trends of the Norwegian tourist season with regional hot themes. Utilize KOL to generate interest in the issue and brand, and encourage people to generate and distribute UGC word-of-mouth. And then reach the peak of brand volume and substantially improve product reputation.
- Increase brand favorability by enhancing brand image recognition And Combine the trending social media topics green travel and outdoor travel exploration to communicate environmental preservation and sustainable corporate responsibility.
- Form product reputation: Enhance the reputation of consumers of pure electric cars and disseminate the product's benefits and highlights in a comprehensive manner.