Goals and objectives
Elon Ljud och Bild (“Elon sound and image/audio and video”) is a nationwide network of locally owned and operated stores (franchise).
Historically, this industry has used direct mail as a vital part of its marketing strategy.
How would Schibsted Brand Studio adapt the same mechanisms on a full-scale native campaign, spanning from January to December?
Here’s the story of how ce created over 60 articles, combined nationwide reach with local profiles using geo-targeting, created a full-scale talk show – and surpassed benchmarks with over 700%.
Let’s go!
Ahead of 2023, the Elon Ljud och Bild sought a savvy alternative to operate more efficiently and digitally in their marketing efforts – as a replacement for their direct mail. Also, the client aimed to bolster recognition in a segment where they weren’t currently as dominant as their competitors.
The significant challenge here lay in both fostering trust, showcasing the client’s robust expertise in the audio and visual segment, and concurrently cultivating local content wherein retailers across the country were prominently featured in the campaigns. In other words, we needed to maintain a clear product focus while also highlighting the expertise present across the country’s nearly 200 Elon Ljud & Bild stores.