The Huddle Room

Case study: Unleashing the Undead: How TV5's Walker Invasion Revitalized Viewership

Case study: How Systane Reimagined Eye Care for Millennials: A Case Study in Digital Engagement and Brand Growth

Case study: What Made National Book Store's Kris Faves & Finds Campaign a Social Media Sensation: A Blend of Authenticity and Unexpected Celebrity Influence

Case study: How National Book Store's Social Media Campaign Inspired Thousands to Read Aloud

Case study: How Zest-O United a Nation: A Story of Hope, Resilience, and Love for Country

Case study: How Belo Beauty EX(tra) campaign successfully leveraged TikTok for brand awareness and sales

Case study: What the 'Homecoming' Campaign Tells Us About Leveraging Cultural Moments in Advertising

Case study: Why Pivoting Strategy in Crisis Pays Off: Insights from San Miguel Foods' Campaign

Case study: Why Engaging Rural Markets Matters: BMEG's Innovative Approach in the Philippines