Goals and objectives
CBS News Digital and Cancer Treatment Centers of America (CTCA) partnered to tell the real stories of people fighting cancer.
CTCA looked to CBS News Digital to add more color to the tactical video ads that they were running. CBS News Digital focused on the survivor’s personal challenges and victories through their cancer journey.
In this native video, we meet Ingrid Nelson, a mother of four and a grandmother of five who was diagnosed with terminal cancer seven years ago. We chose to tell this story because of Ingrid’s unshakable spirit in the face of her circumstances. “When you are face to face with your own mortality, there is that deep realization of how wonderful life is,” Ingrid says. “And that every day and every moment we have is a gift.”
CBS News Digital filmed on location with Ingrid as she met with doctors at CTCA Midwestern near Chicago and at her home in Virginia Beach, Virginia. This transcendent story of courage in the face of cancer is summed up best in Ingrid’s own words: “While there is life there is always hope. Never give up on that."