Goals and objectives
Position Bol.com as the shop with the widest array of Christmas decoration, in cooperation with the editiorial team. Bol.com asked for an editorial integration with Billie, the lifestyle magazine of the Mediahuis Group. Mediahuis Editorial teams have very strict regulations on how far they can go in promoting commercial partners, so we had to offer Bol.com a balanced campaign in native, strengthened by editorial articles, that we can’t influence at all.