Goals and objectives
We have had a successful, longstanding partnership with Biltema and native advertising on Aftonbladet. For 2023, the client aimed to create content tied to seasons, trends, and current events.
Biltema’s strong KPI has been click-through rates to their website, with a focus on clear product presence in the articles. Throughout the year and corresponding seasons, Biltema sought to produce relevant, guiding, and clear content for readers. Whether changing car tires or beautifying the garden in spring, the content aimed to provide tips and showcase products for readers.
The goal was to identify timely topics related to seasons and current events to generate reader interest, leading them to click through to Biltema’s products.