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Meta Platforms, Inc. is a global internet company, based in the US that owns different social networks such as Facebook, Instagram to name a few and the virtual reality device brand Meta Quest.
The VR headset Meta Quest 3 was announced in June 2023, and was officially revealed at Meta Connect in September 2023. The product was available on the Meta webstore and at retail partners in Germany starting in October 2023. The 360-product-launch-campaign was set to go live around this time.
After 2022, this was the first full-funnel media campaign for Quest in Germany.
The goal was to drive consideration, purchase, and active use of the headset, especially through the holiday sales period.
During the campaign period from October 15th to January 3rd, the aim was to make Meta Quest 3 known throughout Germany. Meta also provides 80 demo stations in Germany with big retail partners.
Meta set an ambitious goal: own the Mixed Reality space in Germany and bring the campaign Expand Your World to life outside of traditional media.