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Goals and objectives
Aperitivo is a podcast that is not just about cocktails, but wants to bring the listener a complete auditory experience.
This podcast is about enjoying life and sitting around the table with family and friends. Martini sits at the table as a silent visitor but does not host. As a result, the focus is on the story of the people.
The objective of this podcast is to promote the premium brands of Bacardi-Martini creatively during well-defined periods throughout the year.