Goals and objectives
How to make a love mark even more loved? Kiehl's dreamed of turning a loyal audience of female trendsetters into all-time brand fans and, of course: — introducing the best products to the public through emotional connection, — driving sampling, — increasing the number of loyal customers and gathering their precious CRM contacts, — to generate buzz around the brand without investing into additional promotion. And here is one more thing — Kiehl's doesn’t like to spend money on traditional advertising and aims to create WOM with every project/campaign they make.