Goals and objectives
In 2017, Zadovoljna.hr, the leading lifestyle portal in Croatia that promotes women empowerment, set a goal of becoming the first in its category to literally empower women.
The chosen means for that was lifelong learning, incorporated in the project The Academy of Fulfilment, with a mission to help women achieve their personal fulfilment and to motivate women to take a step into the path of personal growth. In its first year, the Academy provided both mentorship and scholarships throughout Croatia for 15 women who could enter one of 21 educational programs.
In order to motivate women to take a step to personal growth i.e. apply for the Academy, an interactive native campaign was created. Facebook was used to engage in conversation about personal growth with our readers and to prove the main message of the campaign - Everything you need to increase your personal growth already exists within you. Though, what better way of sending a message that personal growth is for all women than to broadcast this message from within themselves?
Simultaneously, The Academy became a platform that shows examples of women who invest in personal growth and promotes a set of values that represent personal growth.