Trine Lundahl has more than 20 years of experience in the advertising and marketing industry, having worked in both Denmark and Germany. Through her expertise within the B2C industry, Trine has helped various FMCG brands convert critical commercial factors into impactful marketing campaigns, delivering strong business results.
Until recently, she was at the forefront of building Aller Media’s Content Studio in Denmark, focusing on both native advertising and content production.
Aller Mediesalg executes native advertising campaigns for advertisers across Aller’s titles and platforms and on the advertisers’ owned media every day. Our point of departure is Denmark’s most comprehensive survey of women and Denmark’s latest teen study, combined with our 140 years of experience in communicating to women.
We are constantly striving to make our campaigns even more creative and effective, and we are proud that four of our campaigns were awarded at the last two years’ Native Advertising Awards. In 2016, with adidas, we won the gold award in the “Best Use of Influencers” category, and with SAS, we won the silver award in the “Best Use of Print Media” category and the bronze award in the “Most Creative Native Advertising Campaign” category.
In 2017, we won the silver award with Garnier in the “Best Use of Facebook” category and we won the silver award with Triumph in the “Best Integrated Programme” category.
Articles by Trine Lundahl