Rachel Zalta

Creative Strategist at Taboola

Rachel Zalta

Creative Strategist at Taboola
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Biography

Rachel Zalta is a member of the Content Strategy team at Taboola.

Her role involves psychological research into the performance of content across the web, including insight-driven analysis through A/B testing, data tracking, and other methods.

Rachel holds a master’s degree in Social and Organizational Psychology from Bar-Ilan University and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT.

Articles by Rachel Zalta:

Science Doesn’t Lie: Why Audiences Love Lyrics in Headlines

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