Melanie Deziel

Founder of StoryFuel

Melanie Deziel

Founder of StoryFuel
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Biography

Melanie Deziel is an award-winning content strategist who has made it her mission to bring the tools, tactics and best practices of journalism to branded content, marketing and sales teams. She’s the founder of StoryFuel (previously The Overlap League), serves as a branded content Expert in Residence at Brave Ventures, writes a column for Inc and is a member of the Board of the Native Ad Institute.

Prior to striking out on her own, Melanie was the first Editor of Branded Content at The New York Times, where she conceived of and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA Award for Best Native Advertising Execution in 2014 and 2015 respectively.

Melanie has also worked in branded content at Huffington Post and served as the Director of Creative Strategy for Time Inc.’s 35+ US publications. She has degrees in journalism from the University of Connecticut and Syracuse University’s Newhouse School and currently lives in New York City.

Articles by and with Melanie Deziel:

10 Jury Tips to a Good Award Entry – This Is How You Impress Them

How to Strike the Right Balance Between Church and State

Why Brands Doing Native Advertising Should Partner up with Publishers

5 Ways to Convince Brands to Tell Real Stories

Thinking Like a Journalist Will Make You Awesome at Native Advertising

Should We Have a Global Standard for Labelling Native Advertising?

10 Experts on the Secret to Good Native Advertising

The Standard for Native Ads are Almost Higher Than for Journalism

Melanie Deziel’s Rules for Creating Great Native Advertising

Publishers Must Helt Brands Understand They Have Stories to Tell

6 Challenges for Native Advertising in 2017

I’ve Seen Advertisers Struggle to Tell Real Stories

 

Ebooks that feature Melanie Deziel

100 Significant Women in Native Advertising 2018

36 Predictions for Native Advertising in 2018

23 Predictions for Native Advertising in 2017

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