Melanie Deziel

Founder of the Overlap League

Melanie Deziel

Founder of the Overlap League
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Biography

Melanie Deziel is an award-winning content strategist who has made it her mission to bring the tools, tactics and best practices of journalism to branded content, marketing and sales teams. She’s the founder of The Overlap League (the native ad industry newsletter), serves as a branded content Expert in Residence at Brave Ventures, writes a column for Inc and is a member of the Board of the Native Ad Institute.

Prior to striking out on her own, Melanie was the first Editor of Branded Content at The New York Times, where she conceived of and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA Award for Best Native Advertising Execution in 2014 and 2015 respectively.

Melanie has also worked in branded content at Huffington Post and served as the Director of Creative Strategy for Time Inc.’s 35+ US publications. She has degrees in journalism from the University of Connecticut and Syracuse University’s Newhouse School and currently lives in New York City.

Articles by and with Melanie Deziel:

Melanie Deziel’s Rules for Creating Great Native Advertising

6 Challenges for Native Advertising in 2017

I’ve Seen Advertisers Struggle to Tell Real Stories

 

All session by Melanie Deziel

LUNCH SESSION: ASSEMBLING A NATIVE A-TEAM

12:20- 12:50
THE INFORMAL MEETING ROOM, Room IV